← StrategyJourney 2 campaign brief
Today's journeyPack version: 15 Oct 2026, 18:21 (London)
Leave feedbackToday, before any change: every send and screen, as the customer receives it
12 live communications and screens fire inside this journey at pre-travel and travel day, in the order of its moments. 8 shown as the creative, 3 as their words, 1 by name only (capture needed).
| As sent | What the customer gets | What happens to it | The moment it fires at | Who gets it | Channel | Trigger | Sender | Least sure, and what is missing |
|---|---|---|---|---|---|---|---|---|
 | Did you know? Your journey is eligible for a Train SwapDid you know? Your journey is eligible for a Train Swap Yes, you can change the departure time for your train from your station to your destinationYou can change the departure time for your train.Journey reminder email | Unchanged Continues by rule: no disposition names it. | 1 · The wait, a week outThe expectation-set email | Everyone the trigger fires for | Scheduled Customer registers a journey reminder | Campaign Monitor, from our backend | ||
 | Swap success emailSuccess, you’ve swapped your train! Success, you’ve swapped your train! But don’t throw away your old tickets! You’ll need it to pass through the barrier at the station. | Unchanged Continues by rule: no disposition names it. | 1 · The wait, a week outThe expectation-set email | Everyone the trigger fires for | Event trigger Customer completes a Train Swap purchase | Campaign Monitor, from our backend | ||
| "Email Your Swap" barcode resendSuccess, you’ve swapped your train! Success, you’ve swapped your train! But don’t throw away your old tickets! You’ll need it to pass through the barrier at the station. | Unchanged Continues by rule: no disposition names it. | 1 · The wait, a week outThe expectation-set email | Everyone the trigger fires for | Event trigger Post-purchase customer action: forwarding/re-sending barcode tickets to additional email addresses | Campaign Monitor, from our backend | ||
 | Your First Class trip is nearly here 🌟Your First Class trip is nearly here 🌟PRE-DEPARTURE - BUN (NON TICKET BUYER + NON TS TOC) EMAIL | Changed · Phase 1 | 2 · The day before, T-22hThe day-before reassurance | not in the Braze export | Scheduled Purchase starts it; timed to the departure · 2 live variants | Braze | ||
 | Pre-departure email, UPGRADE WON upgrade only, no Train SwapPRE-DEPARTURE - UPGRADE WON (NON TICKET BUYER + NON TS TOC) EMAIL | Unchanged Continues by rule: no disposition names it. | 2 · The day before, T-22hThe day-before reassurance | not in the Braze export | Scheduled Purchase starts it; timed to the departure | Braze | ||
 | Your First Class trip is nearly here 🌟Your First Class trip is nearly here 🌟Your First Class trip to your destination is nearly here, ! Let's go! Where can I find my upgrade? Your upgrade is stored in the 'Trips' section of your app and also within your confirmation email.PRE-DEPARTURE - UPGRADE WON (NON TICKET BUYER + TS TOC) EMAIL | Changed · Phase 1 | 2 · The day before, T-22hThe day-before reassurance | not in the Braze export | Scheduled Purchase starts it; timed to the departure | Braze | ||
SeatfrogNeed to change your train time? ⏳Your ticket may be eligible for Train Swap. Switch to any same-day service from £1.50 | Need to change your train time? ⏳Your ticket may be eligible for Train Swap. Switch to any same-day service from £1.50TOC SEGMENT Train Swap Reminder - Stage 2 (Push) | Unchanged Continues by rule: no disposition names it. | 2 · The day before, T-22hThe day-before reassurance | not in the Braze export | Push | Scheduled Purchase starts it; timed to the departure · 2 live variants | Braze | |
SeatfrogNeed a lift to the station? 🚗Let Veezu take care of it! Book your ride in just a few taps > | Need a lift to the station? 🚗Let Veezu take care of it! Book your ride in just a few taps >1.5HR PUSH TEST - VEEZU Trigger (BUN - ORIGIN) - Stage 2 Push | Retires · Phase 2 Ruled by Sheran, 6 Sep 2026, on the 3 Sep walkthrough: the Veezu ride cross-sells retire and switch off at the Braze cutover. The partner arrangement carries no commercial case and the attributed figure was never proven incremental. Lisa is confirming with Connor that the agreement needs nothing kept; if a commercial case returns, the send returns through the matrix, governed and control-grouped, ranked below wayfinding. | 3 · Travel morningThe morning wayfinding | not in the Braze export | Push | Scheduled Purchase starts it; timed to the departure · 6 live variants | Braze | |
SeatfrogCrossCountry catering email | CrossCountry catering email250731_XC_Email_catering | Retires · Phase 1 Ruled by Sheran, 6 Sep 2026, on the 3 Sep walkthrough: the CrossCountry catering email retires. Built for a menu-change complaint wave that has passed; what it answered (what the service serves, the lounge) folds into the per-operator inclusions on the day-before email and the wait email. | 4 · On boardThe value moment | not in the Braze export | Event trigger Fires on the customer's own action | Braze | Email render not captured | |
SeatfrogNeed a lift from the station? 🚗Let Veezu take care of it! Book your ride in just a few taps > | Need a lift from the station? 🚗Let Veezu take care of it! Book your ride in just a few taps >VEEZU Trigger (BUN - DESTINATION) - Stage 2 Push | Retires · Phase 1 Ruled by Sheran, 6 Sep 2026, on the 3 Sep walkthrough: the Veezu ride cross-sells retire and switch off at the Braze cutover. The partner arrangement carries no commercial case and the attributed figure was never proven incremental. Lisa is confirming with Connor that the agreement needs nothing kept; if a commercial case returns, the send returns through the matrix, governed and control-grouped, ranked below wayfinding. | 5 · ArrivalThe arrival touch | not in the Braze export | Push | Scheduled Purchase starts it; timed to the departure · 2 live variants | Braze | |
 | How did your Seatfrog swap go?POST_TRAINSWAP_SURVEY_EMAIL | Unchanged Continues by rule: no disposition names it. | 5 · ArrivalThe arrival touch | not in the Braze export | Scheduled Purchase starts it; timed to the departure | Braze | ||
 | Quick one – how was booking with us?POST_TICKETS_SURVEY_EMAIL | Unchanged Continues by rule: no disposition names it. | 5 · ArrivalThe arrival touch | not in the Braze export | Scheduled A day after the purchase | Braze | Tickets product; here because it fires on the trip |